Wednesday, September 26, 2007

High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article
reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.


Profit Boosters for Online Business

Following are the tips that will help in generating more sales and profits in online business and also attract more online customers.

1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.

2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.

3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.

4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.

5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.

6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.

7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.

8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.

9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.

10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.


Sunday, September 23, 2007

Mouth-Watering Email Subject Lines


24 IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.

You can copy some of them exactly and use others as templates for your email marketing campaigns. If you`re feel extra creative, you can use these market-approved subject lines to light the fire under your Innovative Burner.

The following are 25 email subject lines that have gotten outstanding results in marketing campaigns for a broad spectrum of goods, products, and services. If they work for "Brand X," think how well they`re work for "Brand YOU."

1. Who really wants to be a(n) X ?

2. What do YOU want for Christmas?

3. You`ve got to see this ...

4. Doctors spill the beans ...

5. I goofed ...

6. You`re going to love this one

7. Special Pre-release Announcement

8. Here`s the answer you`ve been looking for

9. 3 minutes to greater X, X, and X

10. DISCOVERED! The secret to X

11. Urgent News

12. Still skeptical? Here`s why you should be!

13. Our loss is your gain

14. This is extremely urgent

15. I need your help ...

16. Check this out and let me know

17. Important notice from

18. Something that might interest you ...

19. Before you give up, here`s my suggestion

20. Open this before 7 p.m.

21. Make X work for you!

22. Seen this yet?

23. Sneak Peek at .com

24. Newsflash from

Use them in good (marketing) "health"!


Thursday, September 20, 2007

The Truth About Direct Email & Email Lists


How to protect yourself and your money from ineffective email lists. The safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients` inbox, not his/her Trash Bin.

Safe Email Marketing

Safe email marketing in the direct marketing/Internet marketing world is called OPT-IN EMAIL MARKETING. This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in Email Lists." This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals


This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same. A paid safe list can range in price from $2 and up.

The advantages: you don`t have to send the emails using your ISP and you won`t have to worry about spam complaints and disclaimers.


This type of list is similar to a standard "specialty" direct mail list. It`s targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services. Also they may offer no-cost newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website. The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry: gardening, bodybuilding, Internet marketing, etc.

Of course you`re going to pay more to rent this type of list, but you won`t find a better-targeted audience for your offer. These companies do the mailing for you, so you won`t have access to the names.


Wednesday, September 19, 2007

The Truth About Direct Email & Email Lists


What you`re about to learn will save you time, money, and frustration.

The Truth About Direct Email & Email Lists - What`s Unsafe

Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast. When you send an UNSOLICITED EMAIL to someone -- when you invite yourself into someone`s emailbox without invitation or permission -- that`s called SPAM.

If the people receiving your messages have no interest in your offer, or they simply don`t know you and don`t want to know you, chances are they`re tossing your message into the trash bin and you`re tossing your marketing dollars down the toilet. Sending spam -- and that`s exactly how your unsolicited message will be reviewed, regardless of the value of your offer -- gives your business a black eye and damages your reputation...and the "kicker" is: it doesn`t` improve business!


Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for only $29.95." Don`t fall for that. You`re only going to get spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet. These addresses and are then sold again and again as "targeted" bulk email.

WARNING: The only "target" here is your money! You MUST stay away from these bulk lists. They`re a waste. Remember that a list that`s advertised as "Targeted" is probably not accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?


No legitimate business person would ever send thousands of emails to random people culled from the Internet. Bulk mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You want to do more than hit your target, you want to hit a bullseye on that target. Bulk lists aren`t the answer. When you do a direct email or direct mail campaign to a RESPECTABLE rental list, if the people on the list have never heard of you before (called a COLD LIST), statistically, you`re likely to get a .005% response or

Does this mean that email campaigns are doomed before they start? No at all. As long as you use emails that are safe, you won`t be sorry.

So keep your eyes peeled for your next lesson -- the SAFE way to Email


Tuesday, September 18, 2007

Triggers That May Cause Email Filters To Delete Your Email

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Triggers That May Cause Email Filters To Delete Your Email


Even though you may have the perfect marketing plan, along with the perfect email sales letter, you still have to overcome the obstacle of the dreaded spam filters. Spam filters are automatic and unrelenting, and what they do is irreversible. When your message is snatched up before it reaches your prospect`s inbox, it`s gone for good.

What an unfortunate fate for of all that beautiful sales copy! To keep from having your messages go down the drain, you need to know the words, phrases, and characters that will cause your email to be treated like it has The Plague -- isolated and left to die alone.

Trigger Words & Characters That May Cause Email Filters To Delete Your Email -or- How To Avoid Shooting Yourself in the Foot on the Internet

Foolish, short-sighted marketers have created a "crisis" in email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There`s nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)

By sending millions upon millions of unsolicited messages, "bulk marketers" have turned consumers into enemies and their email boxes into barricaded fortresses with fortified perimeters. Utter the wrong word -- one of the "dreaded" TRIGGER WORDS that email filters know and hate -- and you`re wasting your time.

Your message will be deleted instantly and your carefully crafted offer -- with all those brilliant headlines and benefits, the terrific bonuses, the zero-risk guarantee, and the irresistible post-script...none of it will ever be read! What a waste.

THE HALLS OF JUSTICE: The U.s. Congress has even gotten in on the act (pardon the pun) of trying to cut down on the garbage truckloads of unsolicited email that`s flying through cyberspace. In 2003, the CAN SPAM Act became official, with laws that supercede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email.

So how can you ensure that your emails make "safe harbor" in a cold, cruel, and unwelcoming cyber-world? Good question.

The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.

Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what`s being used and over-used.


"Over-used" is an important part of the trigger word equation. A single use of the word "free" (as an example), probably won`t "raise an eyebrow" on a common filter. But use the word a dozen times and it`s "Goodbye Charlie."

To serve you better, an up-to-the-minute list of common "trigger" words and combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a protective "force field" that even the most powerful filters will pass right over.

- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)

It`s going to take a little more creativity on your part to write emails that won`t be deleted by filters. You`ll need to replace trigger words with equally effective non-trigger words. But don`t worry -- that`s why the Thesaurus was born!


Monday, September 17, 2007

Steps to Irresistible Email Copy Every Time

MARKETING STRATEGIES THAT EMPOWER SUCCESS - 8 Steps to Irresistible Email Copy Every Time


Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?


Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers.

Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)


Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion... emotion drives sales.

Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.


When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.

Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.


To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.

How do you do that? Here are three ways you can build credibility with the readers of your sales letter:

- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.


Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it.

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.


It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple.

- From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.


It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.

The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.


Wednesday, September 12, 2007

Using Email Autoresponders To Multiply Marketing Power

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Using Autoresponders To Multiply Marketing Power & Save Time!

Introduce yourself to your new best friend -- the email autoresponder.

One of the best ways to cultivate new business and save hours of time is to use an email autoresponder. An email autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the your kids around the house...catch up on your power-napping.

If you have an email autoresponder, I will show you how to make it super-effective. If you don`t have an email autoresponder, you have to have one in email marketing business.

Using Email Autoresponders To Multiply Marketing Power & Save Time!

An email autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your email autoresponder can repeatedly contact that person to offer your product or service.

WASH-RINSE-REPEAT: Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.

BE IN THE TOP 10: If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!

1. THE "KILL OVERKILL" TECHNIQUE: You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.

2. THE "MY GIFT TO YOU" TECHNIQUE: Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this
approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.

With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" - which coincidentally mentions your product or service - without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.

3. THEY`LL LEARN/YOU`LL EARN TECHNIQUE: Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.

This, too, is a soft sell approach.

4. COMBO PLATTER TECHNIQUE: Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.


I want your comment to improve...

Monday, September 10, 2007



Instead of getting tunnel-vision and only seeing the short-term goal of the right-now sale, remember that your email messages are an important way for you to build a RELATIONSHIP with a consumer based on your HONESTY AND SERVICE.

Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.


Your first few email sales letters may prove to be the most effective if they`re written in a warm, helpful, let`s-be-business-friends "voice."


In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting "the library" or perhaps watching public television rather than tuning into the Home Shopping Network.

Most people are on the Internet looking for information - not waiting to be sold. People don`t want to be pitched to every day with a "you`d better buy it now" message.

So don`t be a salesperson. Be Miss Information (okay, Ms.Information definitely sounds better) or Mr. Answerman. After you become a trusted resource, it`s easy to become a trusted source.


Lasting relationships don`t happen overnight...they`re built over time. Your sales letters should be crafted in a way that slowly, but surely convinces your prospects that you`re someone with whom they`d like to do business. After you`ve laid a foundation -- made them happy with what you`ve given them as a gift, demonstrated your knowledge, etc. -- you`ll have plenty of time to build a case for buying from you.


Once your prospects have gotten to know you through your entire series of pre-written (but valuable) communications...after you`ve built trust in the relationship and gradually exposed consumers to the benefits of your product or can "graduate" them into your "real time" ezine list.

Obviously, you can`t include a time-dependent message in your pre-written letter series. People are opting in to your list 365 days a year and you can`t risk that they`ll receive a "Season`s Greetings" message in the middle of June.

BUT, when you`ve exhausted the appeal of your letter series, the people on your email list can become your ezine list. Then you can send a Valentine`s message in February, a "Happy Birthday, America" message in July, etc.


You can influence people when they know you, like you, and trust you. Ongoing timely communications means you can continue to build rapport with the people on your list, and you can be sure that if they TRUST you, they`ll be open to BUYING from you.


Sunday, September 9, 2007

MARKETING STRATEGIES - Harnessing the Power of Email Marketing

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Harnessing the Power of Email Marketing

*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)

*A PHONE CALL can cost just as much - or more - than a direct mail piece.

*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.

*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).

Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)

Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."

So what next?

Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.


If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable - and far more affordable for you - INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!


You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.

If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)


Saturday, September 8, 2007

Wise Ways to Collect Email Addresses and Build Your

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Wise Ways to Collect Email Addresses and Build YourMailing List

Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?

If the answer is "yes" -- congratulations. Okay, enough motivation and inspiration.

If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY

So how do you capture email addresses?

Following are the wise ways to collect Email Addresses and build your Mailing List

1 - OFFER A FREEBIE: You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.

2 - USE POP-UPS: Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.

Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.

3 - USE POSTCARDS: If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.

4 - SUBSCRIBER BOX ON EVERY PAGE: This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.

5 - CONTESTS: Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.

6 - DISPLAY YOUR AUTORESPONDER ADDRESS: Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.

7 - JUST ASK: If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!


Friday, September 7, 2007


It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.

Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.

PUT OUT THE WELCOME MAT: You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below and they`re just suggestions, not hard and fast rules, will go a long way towards making recipients` eyes say "come on in!" to your message.


-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).

-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New

And please.

-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)


An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.

Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )


Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.

If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.


Thursday, September 6, 2007


Hi Everybody,

MARKETING STRATEGIES THAT EMPOWER SUCCESS - "Essential Rules for Effective Email Marketing"

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)

Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.


Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.

Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two easons that "less is more":

- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse - unappealing.


How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard.

RULE 3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional destroys it. (Ouch!)

Warm Regards,

Wednesday, September 5, 2007

Ways To Get New Product Ideas And Product Innovation

Hi Everybody,

1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.

2. Find out what's the current hot trend. You can find out what the new trends are by watching TV, reading magazines and surfing the net. Just create a product that's related to the current hot trend.

3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that's already out there and improve it.

4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product.

5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.

6. Reincarnate an older product. Maybe you have a book that's out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up to date.

7. Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market.

8. Combine two or more products together to create a new one. For example, you could take a brief case and add a thermos compartment inside to keep a drink hot or cold.

9. Survey the people who visit your web site. You could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market.

10. You could create a new market for your existingproduct. For example, if you're selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

Quote of the Day: "...if we are willing to abandon our usual coercive tactics and approach our problems sideways and kitty-corner we stand a good chance of finding our way through some interesting gates." -- Eloise Ristad

Warm regards,

Tuesday, September 4, 2007

Ways To Erupt Your Sales Like A Volcano

Hi Everybody,

1. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.

2. Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional.

3. Stop procrastinating and start finishing all your business tasks. Do one at a time. Do not get caught up thinking that you can never get them all done.

4. Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product.

5. Hire a business coach to help improve yourself and business. They could help increase your sales, motivate you, balance your workload, etc.

6. Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas.

7. Stay away from becoming a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working.

8. Create and follow short/long term goals for your business. The short goals can create early success and the long term goals can create future success.

9. Look for different ways to prove your business and products to your audience. You could collect testimonials, hold surveys, do scientific tests, etc.

10. Try new business ideas and strategies. Do not be afraid of changing what you're doing. You could try out technology, advertising, marketing, etc.

Quote of the Day: "Those things that hurt, instruct." -- Ben Franklin

Warm regards,

Monday, September 3, 2007

Ways To Create A Popular Online Community

Hi Everybody,

An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ways to attract people to participate in your online community.

1. Tell your visitors that you post a new, free offer every day, week or month in your online community. The free offers should be attractive to your target audience.

2. Regularly schedule experts or famous guests to participate in your online community. You could design it to be a virtual class or a question/answer session.

3. Post testimonials on your web site from people that have participated in your online community. The testimonials could be about what people have learned or liked while participating in it.

4. Don't allow blatant ads in your online communities. If people decide to visit your online community and see a ton of ads they most likely won't be back.

5. Post all the benefits of participating in your online community on your web site. You could write it like you're writing an ad for a product you're selling.

6. Submit your chat room, e-mail discussion list or discussion board to online community directories. You can find them by typing "the community type" with the word "directory" in any search engine.

7. Create an e-zine just for people who participate in your online community. Allow them to subscribe for free. When they receive each issue, it will remind them to come back and participate in your community.

8. You (the owner of the online community) should participate regularly. Post information that will benefit the other people. This will show them you care about your online community members.

9. Have plenty of people to monitor your online community. They could remove postings that turn away people like profanity, spam and other off-subject postings.

10. Your online community should contain user friendly features, like a search option for archived discussions, easy posting or chatting options, email updates or digests, etc.

Quote of the Day: "If I can line up the people who, back through the ages, have gone at life in ways I greatly admire, then I can feel their strength supporting me, all their standards and values pointing the way in which I am to go." -- Bonaro W. Overstreet

Warm regards,

Saturday, September 1, 2007

Ways To Catapult Your Sales

Hi Everybody,

1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.

2. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.

3. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address,etc.

4. Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.

5. Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.

6. Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as backend products, cross promote, etc.

7. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after-sale services or an affiliate program.

8. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount.

9. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your resource box and a link to your site.

10. Provide a free contest or sweepstakes at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit.

Quote of the Day: "Whenever words fly up at me from a printed page as I read, I intercept them instantly, knowing they are for me. I turn them over carefully in my mind and cling to them hard." -- David Grayson

Warm regards,