Wise Ways to Collect Email Addresses and Build Your

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Wise Ways to Collect Email Addresses and Build YourMailing List

Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?

If the answer is "yes" -- congratulations. Okay, enough motivation and inspiration.

If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY

So how do you capture email addresses?

Following are the wise ways to collect Email Addresses and build your Mailing List

1 - OFFER A FREEBIE: You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.


2 - USE POP-UPS: Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.

Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.


3 - USE POSTCARDS: If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.


4 - SUBSCRIBER BOX ON EVERY PAGE: This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.


5 - CONTESTS: Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.


6 - DISPLAY YOUR AUTORESPONDER ADDRESS: Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.


7 - JUST ASK: If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!

-SalesProfitMoneyCustomer

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Email Aesthetics

It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.

Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.

PUT OUT THE WELCOME MAT: You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below and they`re just suggestions, not hard and fast rules, will go a long way towards making recipients` eyes say "come on in!" to your message.

DO`s and DON`Ts FOR ATTRACTIVE EMAILS

-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).

-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New

And please.

-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)

GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.

Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )

ALWAYS USE SIGNATURE TAGS

Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.

If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.

-SalesProfitMoneyCustomer

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Rules for Effective Email Marketing

Hi Everybody,

MARKETING STRATEGIES THAT EMPOWER SUCCESS - "Essential Rules for Effective Email Marketing"

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)

Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

RULE 1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.

Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two easons that "less is more":

- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse - unappealing.


RULE 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard.


RULE 3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)

Warm Regards,
-SalesProfitMoneyCustomer

Ways To Get New Product Ideas And Product Innovation

Hi Everybody,


1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.


2. Find out what's the current hot trend. You can find out what the new trends are by watching TV, reading magazines and surfing the net. Just create a product that's related to the current hot trend.


3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that's already out there and improve it.


4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product.


5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.


6. Reincarnate an older product. Maybe you have a book that's out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up to date.


7. Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market.


8. Combine two or more products together to create a new one. For example, you could take a brief case and add a thermos compartment inside to keep a drink hot or cold.


9. Survey the people who visit your web site. You could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market.


10. You could create a new market for your existingproduct. For example, if you're selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

Quote of the Day: "...if we are willing to abandon our usual coercive tactics and approach our problems sideways and kitty-corner we stand a good chance of finding our way through some interesting gates." -- Eloise Ristad

Warm regards,
-SalesProfitMoneyCustomer

Ways To Erupt Your Sales Like A Volcano

Hi Everybody,


1. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.


2. Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional.


3. Stop procrastinating and start finishing all your business tasks. Do one at a time. Do not get caught up thinking that you can never get them all done.


4. Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product.


5. Hire a business coach to help improve yourself and business. They could help increase your sales, motivate you, balance your workload, etc.


6. Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas.


7. Stay away from becoming a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working.


8. Create and follow short/long term goals for your business. The short goals can create early success and the long term goals can create future success.


9. Look for different ways to prove your business and products to your audience. You could collect testimonials, hold surveys, do scientific tests, etc.


10. Try new business ideas and strategies. Do not be afraid of changing what you're doing. You could try out technology, advertising, marketing, etc.

Quote of the Day: "Those things that hurt, instruct." -- Ben Franklin

Warm regards,
-SalesProfitMoneyCustomer

Ways To Create A Popular Online Community

Hi Everybody,


An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ways to attract people to participate in your online community.


1. Tell your visitors that you post a new, free offer every day, week or month in your online community. The free offers should be attractive to your target audience.


2. Regularly schedule experts or famous guests to participate in your online community. You could design it to be a virtual class or a question/answer session.


3. Post testimonials on your web site from people that have participated in your online community. The testimonials could be about what people have learned or liked while participating in it.


4. Don't allow blatant ads in your online communities. If people decide to visit your online community and see a ton of ads they most likely won't be back.


5. Post all the benefits of participating in your online community on your web site. You could write it like you're writing an ad for a product you're selling.


6. Submit your chat room, e-mail discussion list or discussion board to online community directories. You can find them by typing "the community type" with the word "directory" in any search engine.


7. Create an e-zine just for people who participate in your online community. Allow them to subscribe for free. When they receive each issue, it will remind them to come back and participate in your community.


8. You (the owner of the online community) should participate regularly. Post information that will benefit the other people. This will show them you care about your online community members.


9. Have plenty of people to monitor your online community. They could remove postings that turn away people like profanity, spam and other off-subject postings.


10. Your online community should contain user friendly features, like a search option for archived discussions, easy posting or chatting options, email updates or digests, etc.

Quote of the Day: "If I can line up the people who, back through the ages, have gone at life in ways I greatly admire, then I can feel their strength supporting me, all their standards and values pointing the way in which I am to go." -- Bonaro W. Overstreet

Warm regards,
-SalesProfitMoneyCustomer

Ways To Catapult Your Sales

Hi Everybody,


1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.


2. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.


3. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address,etc.


4. Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.


5. Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.


6. Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as backend products, cross promote, etc.


7. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after-sale services or an affiliate program.


8. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount.


9. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your resource box and a link to your site.


10. Provide a free contest or sweepstakes at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit.

Quote of the Day: "Whenever words fly up at me from a printed page as I read, I intercept them instantly, knowing they are for me. I turn them over carefully in my mind and cling to them hard." -- David Grayson

Warm regards,
-SalesProfitMoneyCustomer