MARKETING STRATEGIES THAT EMPOWER SUCCESS - Triggers That May Cause Email Filters To Delete Your Email
"IT DON`T MEAN A THING IF."
Even though you may have the perfect marketing plan, along with the perfect email sales letter, you still have to overcome the obstacle of the dreaded spam filters. Spam filters are automatic and unrelenting, and what they do is irreversible. When your message is snatched up before it reaches your prospect`s inbox, it`s gone for good.
What an unfortunate fate for of all that beautiful sales copy! To keep from having your messages go down the drain, you need to know the words, phrases, and characters that will cause your email to be treated like it has The Plague -- isolated and left to die alone.
Trigger Words & Characters That May Cause Email Filters To Delete Your Email -or- How To Avoid Shooting Yourself in the Foot on the Internet
Foolish, short-sighted marketers have created a "crisis" in email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There`s nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages, "bulk marketers" have turned consumers into enemies and their email boxes into barricaded fortresses with fortified perimeters. Utter the wrong word -- one of the "dreaded" TRIGGER WORDS that email filters know and hate -- and you`re wasting your time.
Your message will be deleted instantly and your carefully crafted offer -- with all those brilliant headlines and benefits, the terrific bonuses, the zero-risk guarantee, and the irresistible post-script...none of it will ever be read! What a waste.
THE HALLS OF JUSTICE: The U.s. Congress has even gotten in on the act (pardon the pun) of trying to cut down on the garbage truckloads of unsolicited email that`s flying through cyberspace. In 2003, the CAN SPAM Act became official, with laws that supercede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email.
So how can you ensure that your emails make "safe harbor" in a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.
Here`s the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what`s being used and over-used.
USE WITH CARE
"Over-used" is an important part of the trigger word equation. A single use of the word "free" (as an example), probably won`t "raise an eyebrow" on a common filter. But use the word a dozen times and it`s "Goodbye Charlie."
To serve you better, an up-to-the-minute list of common "trigger" words and combinations that when used - or overused - activate spam
filters. Use this information to wrap your messages in a protective "force field" that even the most powerful filters will pass right over.
- First 8 characters of the From address are digits
- Subject contains "advertisement" or "adv"
- Body contains "money back"
- Body contains "cards accepted"
- Body contains "spam removal instructions"
- Body contains "extra income"
- Subject contains "!" AND Subject contains "$"
- Subject contains "!" AND Subject contains "free"
- Body contains ",000" AND Body contains "!!" AND Body contains "$"
- Body contains "Dear friend"
- Body contains "for free?"
- Body contains "for free!"
- Body contains "Guarantee" AND Body contains "satisfaction" OR "absolute"
- Body contains "more info" AND Body contains "visit " AND Body contains "$"
- Body contains "SPECIAL PROMOTION"
- Body contains "one-time mail"
- Subject contains "$$"
- Body contains "$$$"
- Body contains "order today"
- Body contains "order now!"
- Body contains "money-back guarantee"
- Body contains "100% satisfied"
- To address contains "friend@"
- To address contains "public@"
- To address contains "success@"
- From address contains "sales@"
- From address contains "success."
- From address contains "success@"
- From address contains "mail@"
- From address contains "@public"
- From address contains "@savvy"
- From address contains "profits@"
- From address contains "hello@"
- Body address contains " mlm"
- Body address contains "@mlm"
- Body address contains "///////////////"
- Body contains "check or money order"
- Body contains "click here" or "click below" (try using "visit here" instead)
It`s going to take a little more creativity on your part to write emails that won`t be deleted by filters. You`ll need to replace trigger words with equally effective non-trigger words. But don`t worry -- that`s why the Thesaurus was born!
-SalesProfitMoneyCustomer
Showing posts with label Build Email List. Show all posts
Showing posts with label Build Email List. Show all posts
Tuesday, September 18, 2007
Triggers That May Cause Email Filters To Delete Your Email
Wednesday, September 12, 2007
Using Email Autoresponders To Multiply Marketing Power
MARKETING STRATEGIES THAT EMPOWER SUCCESS - Using Autoresponders To Multiply Marketing Power & Save Time!
Introduce yourself to your new best friend -- the email autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an email autoresponder. An email autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the garden...chase your kids around the house...catch up on your power-napping.
If you have an email autoresponder, I will show you how to make it super-effective. If you don`t have an email autoresponder, you have to have one in email marketing business.
Using Email Autoresponders To Multiply Marketing Power & Save Time!
An email autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your email autoresponder can repeatedly contact that person to offer your product or service.
WASH-RINSE-REPEAT: Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).
-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.
BE IN THE TOP 10: If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!
1. THE "KILL OVERKILL" TECHNIQUE: You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.
2. THE "MY GIFT TO YOU" TECHNIQUE: Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.
With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" - which coincidentally mentions your product or service - without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.
3. THEY`LL LEARN/YOU`LL EARN TECHNIQUE: Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.
This, too, is a soft sell approach.
4. COMBO PLATTER TECHNIQUE: Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
-SalesProfitMoneyCustomer
Introduce yourself to your new best friend -- the email autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an email autoresponder. An email autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the garden...chase your kids around the house...catch up on your power-napping.
If you have an email autoresponder, I will show you how to make it super-effective. If you don`t have an email autoresponder, you have to have one in email marketing business.
Using Email Autoresponders To Multiply Marketing Power & Save Time!
An email autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your email autoresponder can repeatedly contact that person to offer your product or service.
WASH-RINSE-REPEAT: Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).
-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.
BE IN THE TOP 10: If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!
1. THE "KILL OVERKILL" TECHNIQUE: You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.
2. THE "MY GIFT TO YOU" TECHNIQUE: Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this
approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.
With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" - which coincidentally mentions your product or service - without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.
3. THEY`LL LEARN/YOU`LL EARN TECHNIQUE: Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.
This, too, is a soft sell approach.
4. COMBO PLATTER TECHNIQUE: Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.
-SalesProfitMoneyCustomer
I want your comment to improve...
Monday, September 10, 2007
SELL LESS TO SELL MORE
MARKETING STRATEGIES THAT EMPOWER SUCCESS - SELL LESS TO SELL MORE
Instead of getting tunnel-vision and only seeing the short-term goal of the right-now sale, remember that your email messages are an important way for you to build a RELATIONSHIP with a consumer based on your HONESTY AND SERVICE.
Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.
RELATIONSHIP COUNSELING:
Your first few email sales letters may prove to be the most effective if they`re written in a warm, helpful, let`s-be-business-friends "voice."
GIVE THE PEOPLE WHAT THEY WANT:
In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting "the library" or perhaps watching public television rather than tuning into the Home Shopping Network.
Most people are on the Internet looking for information - not waiting to be sold. People don`t want to be pitched to every day with a "you`d better buy it now" message.
So don`t be a salesperson. Be Miss Information (okay, Ms.Information definitely sounds better) or Mr. Answerman. After you become a trusted resource, it`s easy to become a trusted source.
TIME IS OF THE ESSENCE:
Lasting relationships don`t happen overnight...they`re built over time. Your sales letters should be crafted in a way that slowly, but surely convinces your prospects that you`re someone with whom they`d like to do business. After you`ve laid a foundation -- made them happy with what you`ve given them as a gift, demonstrated your knowledge, etc. -- you`ll have plenty of time to build a case for buying from you.
THE E-LIST:
Once your prospects have gotten to know you through your entire series of pre-written (but valuable) communications...after you`ve built trust in the relationship and gradually exposed consumers to the benefits of your product or service...you can "graduate" them into your "real time" ezine list.
Obviously, you can`t include a time-dependent message in your pre-written letter series. People are opting in to your list 365 days a year and you can`t risk that they`ll receive a "Season`s Greetings" message in the middle of June.
BUT, when you`ve exhausted the appeal of your letter series, the people on your email list can become your ezine list. Then you can send a Valentine`s message in February, a "Happy Birthday, America" message in July, etc.
TO KNOW YOU IS TO LOVE YOU:
You can influence people when they know you, like you, and trust you. Ongoing timely communications means you can continue to build rapport with the people on your list, and you can be sure that if they TRUST you, they`ll be open to BUYING from you.
-SalesProfitMoneyCustomer
Instead of getting tunnel-vision and only seeing the short-term goal of the right-now sale, remember that your email messages are an important way for you to build a RELATIONSHIP with a consumer based on your HONESTY AND SERVICE.
Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.
RELATIONSHIP COUNSELING:
Your first few email sales letters may prove to be the most effective if they`re written in a warm, helpful, let`s-be-business-friends "voice."
GIVE THE PEOPLE WHAT THEY WANT:
In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting "the library" or perhaps watching public television rather than tuning into the Home Shopping Network.
Most people are on the Internet looking for information - not waiting to be sold. People don`t want to be pitched to every day with a "you`d better buy it now" message.
So don`t be a salesperson. Be Miss Information (okay, Ms.Information definitely sounds better) or Mr. Answerman. After you become a trusted resource, it`s easy to become a trusted source.
TIME IS OF THE ESSENCE:
Lasting relationships don`t happen overnight...they`re built over time. Your sales letters should be crafted in a way that slowly, but surely convinces your prospects that you`re someone with whom they`d like to do business. After you`ve laid a foundation -- made them happy with what you`ve given them as a gift, demonstrated your knowledge, etc. -- you`ll have plenty of time to build a case for buying from you.
THE E-LIST:
Once your prospects have gotten to know you through your entire series of pre-written (but valuable) communications...after you`ve built trust in the relationship and gradually exposed consumers to the benefits of your product or service...you can "graduate" them into your "real time" ezine list.
Obviously, you can`t include a time-dependent message in your pre-written letter series. People are opting in to your list 365 days a year and you can`t risk that they`ll receive a "Season`s Greetings" message in the middle of June.
BUT, when you`ve exhausted the appeal of your letter series, the people on your email list can become your ezine list. Then you can send a Valentine`s message in February, a "Happy Birthday, America" message in July, etc.
TO KNOW YOU IS TO LOVE YOU:
You can influence people when they know you, like you, and trust you. Ongoing timely communications means you can continue to build rapport with the people on your list, and you can be sure that if they TRUST you, they`ll be open to BUYING from you.
-SalesProfitMoneyCustomer
Sunday, September 9, 2007
MARKETING STRATEGIES - Harnessing the Power of Email Marketing
MARKETING STRATEGIES THAT EMPOWER SUCCESS - Harnessing the Power of Email Marketing
*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).
Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)
Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."
So what next?
Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable - and far more affordable for you - INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)
-SalesProfitMoneyCustomer
*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).
Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)
Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."
So what next?
Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable - and far more affordable for you - INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)
-SalesProfitMoneyCustomer
Saturday, September 8, 2007
Wise Ways to Collect Email Addresses and Build Your
MARKETING STRATEGIES THAT EMPOWER SUCCESS - Wise Ways to Collect Email Addresses and Build YourMailing List
Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. Okay, enough motivation and inspiration.
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses?
Following are the wise ways to collect Email Addresses and build your Mailing List
1 - OFFER A FREEBIE: You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
2 - USE POP-UPS: Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.
3 - USE POSTCARDS: If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
4 - SUBSCRIBER BOX ON EVERY PAGE: This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
5 - CONTESTS: Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
6 - DISPLAY YOUR AUTORESPONDER ADDRESS: Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
7 - JUST ASK: If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!
-SalesProfitMoneyCustomer
Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. Okay, enough motivation and inspiration.
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses?
Following are the wise ways to collect Email Addresses and build your Mailing List
1 - OFFER A FREEBIE: You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
2 - USE POP-UPS: Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.
3 - USE POSTCARDS: If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
4 - SUBSCRIBER BOX ON EVERY PAGE: This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
5 - CONTESTS: Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
6 - DISPLAY YOUR AUTORESPONDER ADDRESS: Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
7 - JUST ASK: If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!
-SalesProfitMoneyCustomer
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