Showing posts with label Money. Show all posts
Showing posts with label Money. Show all posts

Sunday, September 23, 2007

Mouth-Watering Email Subject Lines

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Mouth-Watering Email Subject Lines

24 IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.

You can copy some of them exactly and use others as templates for your email marketing campaigns. If you`re feel extra creative, you can use these market-approved subject lines to light the fire under your Innovative Burner.

The following are 25 email subject lines that have gotten outstanding results in marketing campaigns for a broad spectrum of goods, products, and services. If they work for "Brand X," think how well they`re work for "Brand YOU."

1. Who really wants to be a(n) X ?

2. What do YOU want for Christmas?

3. You`ve got to see this ...

4. Doctors spill the beans ...

5. I goofed ...

6. You`re going to love this one

7. Special Pre-release Announcement

8. Here`s the answer you`ve been looking for

9. 3 minutes to greater X, X, and X

10. DISCOVERED! The secret to X

11. Urgent News

12. Still skeptical? Here`s why you should be!

13. Our loss is your gain

14. This is extremely urgent

15. I need your help ...

16. Check this out and let me know

17. Important notice from

18. Something that might interest you ...

19. Before you give up, here`s my suggestion

20. Open this before 7 p.m.

21. Make X work for you!

22. Seen this yet?

23. Sneak Peek at .com

24. Newsflash from


Use them in good (marketing) "health"!

-SalesProfitMoneyCustomer

Thursday, September 20, 2007

The Truth About Direct Email & Email Lists

MARKETING STRATEGIES THAT EMPOWER SUCCESS - The Truth About Direct Email & Email Lists

How to protect yourself and your money from ineffective email lists. The safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients` inbox, not his/her Trash Bin.


Safe Email Marketing

Safe email marketing in the direct marketing/Internet marketing world is called OPT-IN EMAIL MARKETING. This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in Email Lists." This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals



PAID SAFE LISTS

This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same. A paid safe list can range in price from $2 and up.

The advantages: you don`t have to send the emails using your ISP and you won`t have to worry about spam complaints and disclaimers.


OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty" direct mail list. It`s targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services. Also they may offer no-cost newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website. The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry: gardening, bodybuilding, Internet marketing, etc.

Of course you`re going to pay more to rent this type of list, but you won`t find a better-targeted audience for your offer. These companies do the mailing for you, so you won`t have access to the names.

-SalesProfitMoneyCustomer

Wednesday, September 12, 2007

Using Email Autoresponders To Multiply Marketing Power

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Using Autoresponders To Multiply Marketing Power & Save Time!

Introduce yourself to your new best friend -- the email autoresponder.

One of the best ways to cultivate new business and save hours of time is to use an email autoresponder. An email autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the garden...chase your kids around the house...catch up on your power-napping.

If you have an email autoresponder, I will show you how to make it super-effective. If you don`t have an email autoresponder, you have to have one in email marketing business.


Using Email Autoresponders To Multiply Marketing Power & Save Time!

An email autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your email autoresponder can repeatedly contact that person to offer your product or service.


WASH-RINSE-REPEAT: Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.


BE IN THE TOP 10: If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!


1. THE "KILL OVERKILL" TECHNIQUE: You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.


2. THE "MY GIFT TO YOU" TECHNIQUE: Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this
approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.

With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" - which coincidentally mentions your product or service - without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.


3. THEY`LL LEARN/YOU`LL EARN TECHNIQUE: Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.

This, too, is a soft sell approach.


4. COMBO PLATTER TECHNIQUE: Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.

-SalesProfitMoneyCustomer

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Thursday, August 30, 2007

Ways Outsourcing Can Help Grow Your Business

Hi Everybody,


Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time, etc. The following are ways outsourcing can save your business time and money.


1. You won't have to take the time to train employees. This will allow you to spend more time working on your marketing and advertising campaign.


2. You won't have to do time consuming tasks like adding on new equipment or learning new software to complete certain tasks. This will allow you to spend more time testing your advertisements.


3. You won't have to interview employee candidates. This will allow you to spend more time improving your customer service, in return you will get more repeat purchases.


4. You won't have to fill out all the employee paper work like tax forms, scheduling, retirement plans, etc. This will allow you to spend more time developing new products.


5. You won't have to buy extra office or work space to complete certain tasks. You can use all the money you save on other business expenses.


6. You won't have spend money on employee costs like taxes, medical, vacation time, holidays, workers comp., unemployment costs, etc. (These may vary depending on
which country you do business in.)


7. You can speed up you order and delivery system with the extra help. Your customers will appreciate the fast service and you'll have a higher chance that they will buy from you again.


8. You could expand your market share by becoming a middleman and offering your subcontractors products or services. This will increase your business profits and give you multiple income streams.


9. You can take on extra or large orders your business couldn't handle before. This will expand your market share and you could also offer to take the work your competition can't handle.


10. You could get end up receiving orders from your subcontractors. Your subcontractors may also tell other people about your business.

Quote of the Day: "I know of no more encouraging fact than the unquestionable
ability of man to elevate his life by conscious endeavor." -- Henry David Thoreau

Warm regards,
-SalesProfitMoneyCustomer

Wednesday, August 29, 2007

Upsell Strategies That Will Increase Your Profits & Customers

Hi Everybody,


As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1250. You tell people they can upgrade to a 17"
monitor for only $150 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits.


1. Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receive the deluxe edition.


2. Money Upsell-You could offer people the rights to sell the product they are buying from your business. You could charge an extra $25 dollars to get the reproduction rights.


3. Discount Upsell-If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount.


4. Time Upsell-If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half off the cover price.


5. Quantity Upsell-This is similar to the discount upsell. The only difference is you increase the discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount.


6. Package Upsell-When you're selling a product you could offer similar products in a package deal. Tell the people the other products are cheaper with the package deal versus purchasing them separately.


7. Affiliate Upsell-When you're selling a product you could offer someone else's product as an upsell. You would have to make a commission on the product in order to profit.


8. Free Upsell-You could offer a free sample or trial of your product (your first sale would be free) and then tell people if they order the full version right now they will get a discount.


9. Extra Upsell-There are many things you could charge extra for at the time of sale. It could be gift wrapping, imprinting, custom designs, etc.


10. Extended Upsell-If your product comes with a warranty, you could ask people if they would like to extend the warranty one more year for only $35.


In conclusion, you can use one or all these strategies to increase your profits at the point of sale. Don't be afraid to use your imagination to come up with other upsell strategies.

Quote of the Day: "Knowledge is more than equivalent to force." -- Samuel Johnson

Warm regards,
-SalesProfitMoneyCustomer

Saturday, July 21, 2007

Shocking Ways To Super-Charge Your Sales

Hi Everybody,

1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.


2. Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.


3. Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.


4. Give your customers free shipping. If you can't afford that, you can give free shipping to customers that buy over a certain dollar amount to raise profits.


5. Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.


6. Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, etc.


7. Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you.


8. Answer all your e-mail messages as quickly aspossible. Nothing will loose a sale quicker than not responding to a prospect in time.


9. Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers, and other tools offered online.


10. Enter to win awards for your web site. When you display the award graphics on your web site it will increase your credibility and professionalism.



Quote of the Day:"We must accept finite disappointment, but we must never lose infinite hope." -- Martin Luther King, Jr.

Warm regards,
-SalesProfitMoneyCustomer

Friday, July 20, 2007

Shocking Ways To Energize Your Sales

Hi Everybody,

1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.


2. Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site.


3. Motivate people to buy your product. Tell them a lot of positive things like "You can now reach your goals and change your life if you buy our product".


4. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluated them.


5. Get your products or services evaluated for free.You can give your product for free in exchange for evaluations and even testimonials.


6. Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible.


7. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.


8. Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate stats.


9. Persuade e-zine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales.


10. Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses.



Quote of the Day: "No pain, no palm; no thorns, no throne; no gall, no glory; no cross, no crown." -- William Penn Warm regards,

Warm Regards,
-SalesProfitMoneyCustomer

Wednesday, July 18, 2007

Reasons Why People Don't Buy From You

Hi Everybody,

1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server having no chances of fraud. Tell them you won't sell their e-mail addressand all their information will be kept confidential.


2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.


3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine or through RSS Feed.


4. You don't let people know anything about yourbusiness. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc, so that a trust can be generated in the mind of the customer.


5. You don't give people as many ordering options aspossible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take ordersby phone, e-mail, web site, fax, mail, etc.


6. You don't make your web site look professional. You want to have your own domain name. Your website should be easy to navigate through. The graphics should be related to the theme of your web site.


7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.


8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.


9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.


10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.



Quote of the Day:"A dose of adversity is often as needful as a dose of medicine." -- American proverb

Warm regards,
-SalesProfitMoneyCustomer

Source: getresponse.com

Power-Packed Ways To Spark Your Sales and Increase Profit

Hi Everybody,

1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your time and money on people who aren't interested.


2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.


3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.


4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.


5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line.This will grab peoples attention quickly.


6. Keep your web site consistent. You don't want to keep things on your web site that are not related to the theme of your web site.


7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.


8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income stream for your business.


9. Make your web site ready for the public. You must have an "About Us" page and clear descriptions of what actions you want your visitors to take.


10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.



Quote of the Day: "The greatest virtues are those which are most useful to other persons." -- Aristotle

Warm regards,
-SalesProfitMoneyCustomer

Soures: getresponse.com

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