The Truth About Direct Email & Email Lists

MARKETING STRATEGIES THAT EMPOWER SUCCESS - The Truth About Direct Email & Email Lists

How to protect yourself and your money from ineffective email lists. The safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients` inbox, not his/her Trash Bin.


Safe Email Marketing

Safe email marketing in the direct marketing/Internet marketing world is called OPT-IN EMAIL MARKETING. This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in Email Lists." This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals


PAID SAFE LISTS

This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same. A paid safe list can range in price from $2 and up.

The advantages: you don`t have to send the emails using your ISP and you won`t have to worry about spam complaints and disclaimers.


OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty" direct mail list. It`s targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services. Also they may offer no-cost newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website. The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry: gardening, bodybuilding, Internet marketing, etc.

Of course you`re going to pay more to rent this type of list, but you won`t find a better-targeted audience for your offer. These companies do the mailing for you, so you won`t have access to the names.

-SalesProfitMoneyCustomer

Using Email Autoresponders To Multiply Marketing Power

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Using Autoresponders To Multiply Marketing Power & Save Time!

Introduce yourself to your new best friend -- the email autoresponder.

One of the best ways to cultivate new business and save hours of time is to use an email autoresponder. An email autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the garden...chase your kids around the house...catch up on your power-napping.

If you have an email autoresponder, I will show you how to make it super-effective. If you don`t have an email autoresponder, you have to have one in email marketing business.


Using Email Autoresponders To Multiply Marketing Power & Save Time!

An email autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your email autoresponder can repeatedly contact that person to offer your product or service.


WASH-RINSE-REPEAT: Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.


BE IN THE TOP 10: If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!


1. THE "KILL OVERKILL" TECHNIQUE: You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.


2. THE "MY GIFT TO YOU" TECHNIQUE: Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this
approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.

With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" - which coincidentally mentions your product or service - without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.


3. THEY`LL LEARN/YOU`LL EARN TECHNIQUE: Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.

This, too, is a soft sell approach.


4. COMBO PLATTER TECHNIQUE: Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell
and 60% soft-sell is generally about right.

-SalesProfitMoneyCustomer

I want your comment to improve...

Ways To Intensify Your Sales

Hi Everybody,

1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.


2. Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.


3. Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.


4. Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.


5. Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site".


6. Make your testimonials more powerful. You can include pictures, hand written signatures and contact information with each testimonial.


7. Up-sell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc.


8. Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits.


9. Use permission marketing to increase your sales. You simply ask people to sign-up to your e-mailing list. They'll already be interested in messages or ads.


10. Provide a privacy statement and all your contact information on every page of your web site. This'll persuade your visitors and prospects to trust you.

Quote of the Day: "In every man there is something wherein I may learn of him, and in that I am his pupil." -- Ralph Waldo Emerson

Warm regards,
-SalesProfitMoneyCustomer

Sizzling Ways To Improve Your Ad Copy

Hi Everybody,


Guidelines for improving your ad copy. So that it can grab attention of your customer and help you increase your sales & profit.

1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.

2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the reader’s attention. They'll keep the readers interested as they continue to read your ad.

3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.

4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.

5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.

6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.

7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.

8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.

9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.

10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.

Quote of the Day: "We love to expect, and when expectation is either disappointed or gratified, we want to be again expecting." -- Samuel Johnson

Warm regards,
-SalesProfitMoneyCustomer

Sizzling Ways To Ignite Your Profits

Hi Everybody,

1. Create a memorable logo and slogan to brandyour business on the internet. When they see your slogan or logo it will remind them of your business.

2. Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.

3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.

4. Increase your sales by adjusting your productor service to attract other target audiences. This may mean redesigning or adding on to it.

5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.

6. Use your product's features to support all of your benefits. Just because benefits are more important, don't forget to list the features.

7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.

8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.

9. Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.

10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.


Quote of the Day: "Hope is necessary in every condition. The miseries of poverty, sickness and captivity would, without this comfort, be insupportable." -- Samuel Johnson


Warm regards,

-SalesProfitMoneyCustomer

Sizzling Offers That Sell Like Crazy

Hi Everybody,

One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten sizzling offers you could use to sell your products like crazy.

1. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.


2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.


3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.


4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three or more easy monthly payments.


5. You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.


6. You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount.


7. You could hold a holiday sale for your potential customers. Tell them everything on your web site is discounted up to 50% on Thanks giving Day.


8. You could hold a buy one get one free sale for your potential customers. Tell them if they buy one product,they get another product for free at the same value.


9. You could hold a special $1 sale for your potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products.


10. You could offer your potential customers a bonus coupon when they buy one of your products. It could be a coupon for another product you sell.



Quote of the Day: "Hope is itself a species of happiness, and, perhaps, the chief happiness which this world affords." -- Samuel Johnson

Warm regards,

-SalesProfitMoneyCustomer

Shocking Ways To Super-Charge Your Sales

Hi Everybody,

1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.


2. Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.


3. Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.


4. Give your customers free shipping. If you can't afford that, you can give free shipping to customers that buy over a certain dollar amount to raise profits.


5. Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.


6. Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, etc.


7. Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you.


8. Answer all your e-mail messages as quickly aspossible. Nothing will loose a sale quicker than not responding to a prospect in time.


9. Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers, and other tools offered online.


10. Enter to win awards for your web site. When you display the award graphics on your web site it will increase your credibility and professionalism.



Quote of the Day:"We must accept finite disappointment, but we must never lose infinite hope." -- Martin Luther King, Jr.

Warm regards,

-SalesProfitMoneyCustomer

Shocking Ways To Energize Your Sales

Hi Everybody,

1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.


2. Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site.


3. Motivate people to buy your product. Tell them a lot of positive things like "You can now reach your goals and change your life if you buy our product".


4. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluated them.


5. Get your products or services evaluated for free.You can give your product for free in exchange for evaluations and even testimonials.


6. Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible.


7. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.


8. Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate stats.


9. Persuade e-zine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales.


10. Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses.



Quote of the Day: "No pain, no palm; no thorns, no throne; no gall, no glory; no cross, no crown." -- William Penn Warm regards,

Warm Regards,

-SalesProfitMoneyCustomer

Why People Don't Visit Your Web Site

Hi Everybody,

1. You don't offer free original content. It's important to give your visitors information they can't find any-where else. If you're the only source for a certain type of information, people will flock to your web site.


2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.


3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.


4. You don't offer a free directory. Create a directoryof web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.


5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.


6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.


7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.


8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit yourweb site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.


9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in.They will also be interested in visiting your web site.


10. You don't offer free samples of your productor service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site.



Quote of the Day: "Tis easy enough to be pleasant, when life flows like a song. But the man worthwhile is the one who will smile when everything goes dead wrong." -- Ella Wheeler Wilcox

Warm regards,
-SalesProfitMoneyCustomer

Source: getresponce.com

Power-Packed Ways To Spark Your Sales and Increase Profit

Hi Everybody,

1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your time and money on people who aren't interested.


2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.


3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.


4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.


5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line.This will grab peoples attention quickly.


6. Keep your web site consistent. You don't want to keep things on your web site that are not related to the theme of your web site.


7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.


8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income stream for your business.


9. Make your web site ready for the public. You must have an "About Us" page and clear descriptions of what actions you want your visitors to take.


10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.



Quote of the Day: "The greatest virtues are those which are most useful to other persons." -- Aristotle

Warm regards,

-SalesProfitMoneyCustomer

Soures: getresponse.com