Ways To Gain More Orders to sell more to have more profit and more customer
1. Automate your online business to save extra time for marketing and advertising. You could use auto-responders, time saving software, etc.
2. Host a free hall of fame or museum on your web site. It should be related to your target audience. It should attract people just like offline ones do.
3. Write your ideas on paper; bad and good ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success.
4. Design your ad copy to target your visitors goals, dreams and desires. Allow your product to attract their emotional and physical needs.
5. Create a small treasure hunt. Allow people to get a discount on a product you sell if they find a certain graphic somewhere on your site.
6. Have visitors sign-up to receive free promotional merchandise. It can be hats, bumper stickers, cups, or anything with your web site print on it.
7. Increase your traffic by creating other web sites that relate to the latest new fad. You just advertise your main web site on your fad web sites.
8. Load your site with a wide variety of content. Your site will become known as an area of regular reference for many of your visitors.
9. Interview famous people that your visitors want to know more about. Publish the interview in article or audio format on your web site.
10. Tell people the purpose of your web site. When they visit a web site and have to figure out what it's about, they may get frustrated and leave soon.
-SalesProfitMoneyCustomer
Showing posts with label Increase Customers. Show all posts
Showing posts with label Increase Customers. Show all posts
Wednesday, October 3, 2007
Ways To Gain More Orders to Sell More
Wednesday, September 26, 2007
High-Impact Viral Marketing Strategies
Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article
reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.
7. Allow people to give away your free software. Just include your business advertisement inside the software program.
8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.
9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
-SalesProfitMoneyCustome
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article
reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.
7. Allow people to give away your free software. Just include your business advertisement inside the software program.
8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.
9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
-SalesProfitMoneyCustome
Profit Boosters for Online Business
Following are the tips that will help in generating more sales and profits in online business and also attract more online customers.
1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.
4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.
5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.
-SalesProfitMoneyCustome
Sunday, September 23, 2007
Mouth-Watering Email Subject Lines
MARKETING STRATEGIES THAT EMPOWER SUCCESS - Mouth-Watering Email Subject Lines
24 IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.
You can copy some of them exactly and use others as templates for your email marketing campaigns. If you`re feel extra creative, you can use these market-approved subject lines to light the fire under your Innovative Burner.
The following are 25 email subject lines that have gotten outstanding results in marketing campaigns for a broad spectrum of goods, products, and services. If they work for "Brand X," think how well they`re work for "Brand YOU."
1. Who really wants to be a(n) X ?
2. What do YOU want for Christmas?
3. You`ve got to see this ...
4. Doctors spill the beans ...
5. I goofed ...
6. You`re going to love this one
7. Special Pre-release Announcement
8. Here`s the answer you`ve been looking for
9. 3 minutes to greater X, X, and X
10. DISCOVERED! The secret to X
11. Urgent News
12. Still skeptical? Here`s why you should be!
13. Our loss is your gain
14. This is extremely urgent
15. I need your help ...
16. Check this out and let me know
17. Important notice from
18. Something that might interest you ...
19. Before you give up, here`s my suggestion
20. Open this before 7 p.m.
21. Make X work for you!
22. Seen this yet?
23. Sneak Peek at .com
24. Newsflash from
Use them in good (marketing) "health"!
-SalesProfitMoneyCustomer
Monday, September 17, 2007
Steps to Irresistible Email Copy Every Time
MARKETING STRATEGIES THAT EMPOWER SUCCESS - 8 Steps to Irresistible Email Copy Every Time
Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?
Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)
Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion... emotion drives sales.
Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.
Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.
Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.
Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.
How do you do that? Here are three ways you can build credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.
Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.
Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple.
- From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.
Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.
The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.
-SalesProfitMoneyCustomer
Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?
Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers.
Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)
Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion... emotion drives sales.
Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.
Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.
Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.
Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.
How do you do that? Here are three ways you can build credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.
Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.
Step #7 - DON`T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple.
- From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.
Step #8 - THE EYES HAVE IT
It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.
The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.
-SalesProfitMoneyCustomer
Sunday, September 9, 2007
MARKETING STRATEGIES - Harnessing the Power of Email Marketing
MARKETING STRATEGIES THAT EMPOWER SUCCESS - Harnessing the Power of Email Marketing
*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).
Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)
Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."
So what next?
Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable - and far more affordable for you - INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)
-SalesProfitMoneyCustomer
*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).
Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)
Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."
So what next?
Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable - and far more affordable for you - INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)
-SalesProfitMoneyCustomer
Saturday, September 8, 2007
Wise Ways to Collect Email Addresses and Build Your
MARKETING STRATEGIES THAT EMPOWER SUCCESS - Wise Ways to Collect Email Addresses and Build YourMailing List
Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. Okay, enough motivation and inspiration.
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses?
Following are the wise ways to collect Email Addresses and build your Mailing List
1 - OFFER A FREEBIE: You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
2 - USE POP-UPS: Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.
3 - USE POSTCARDS: If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
4 - SUBSCRIBER BOX ON EVERY PAGE: This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
5 - CONTESTS: Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
6 - DISPLAY YOUR AUTORESPONDER ADDRESS: Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
7 - JUST ASK: If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!
-SalesProfitMoneyCustomer
Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. Okay, enough motivation and inspiration.
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY
So how do you capture email addresses?
Following are the wise ways to collect Email Addresses and build your Mailing List
1 - OFFER A FREEBIE: You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
2 - USE POP-UPS: Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.
3 - USE POSTCARDS: If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
4 - SUBSCRIBER BOX ON EVERY PAGE: This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
5 - CONTESTS: Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
6 - DISPLAY YOUR AUTORESPONDER ADDRESS: Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
7 - JUST ASK: If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!
-SalesProfitMoneyCustomer
Thursday, September 6, 2007
MARKETING STRATEGIES THAT EMPOWER SUCCESS - Rules for Effective Email Marketing
Hi Everybody,
MARKETING STRATEGIES THAT EMPOWER SUCCESS - "Essential Rules for Effective Email Marketing"
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.
RULE 1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two easons that "less is more":
- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.
- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse - unappealing.
RULE 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard.
RULE 3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)
Warm Regards,
-SalesProfitMoneyCustomer
MARKETING STRATEGIES THAT EMPOWER SUCCESS - "Essential Rules for Effective Email Marketing"
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.
RULE 1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two easons that "less is more":
- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.
- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse - unappealing.
RULE 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard.
RULE 3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)
Warm Regards,
-SalesProfitMoneyCustomer
Saturday, September 1, 2007
Ways To Catapult Your Sales
Hi Everybody,
1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
2. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.
3. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address,etc.
4. Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.
5. Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.
6. Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as backend products, cross promote, etc.
7. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after-sale services or an affiliate program.
8. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount.
9. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your resource box and a link to your site.
10. Provide a free contest or sweepstakes at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit.
Quote of the Day: "Whenever words fly up at me from a printed page as I read, I intercept them instantly, knowing they are for me. I turn them over carefully in my mind and cling to them hard." -- David Grayson
Warm regards,
-SalesProfitMoneyCustomer
1. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
2. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.
3. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address,etc.
4. Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.
5. Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.
6. Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as backend products, cross promote, etc.
7. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after-sale services or an affiliate program.
8. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount.
9. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your resource box and a link to your site.
10. Provide a free contest or sweepstakes at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit.
Quote of the Day: "Whenever words fly up at me from a printed page as I read, I intercept them instantly, knowing they are for me. I turn them over carefully in my mind and cling to them hard." -- David Grayson
Warm regards,
-SalesProfitMoneyCustomer
Friday, August 31, 2007
Ways To Amplify Your Orders
Hi Everybody,
1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.
2. Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the internet.
3. Tell your potential customers that your ordering system is highly secure. Also, reassure them that you take every effort to protect them.
4. Carry business cards with you wherever you go. Have your web address printed on them. You can hand them out to anyone you meet.
5. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they'll book you for a show.
6. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products.
7. Think of a domain name for your web site that's easy to remember. If you can't find a good one left, use your actual birth name.
8. Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click through you get to your web site.
9. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product.
10. Team-up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers.
Quote of the Day: "Nurture your minds with great thoughts. To believe in the heroic makes heroes." -- Benjamin Disraeli
Warm regards,
-SalesProfitMoneyCustomer
1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.
2. Hold a contest on your web site. Give other web sites the option of offering it to their visitors. This'll multiply your advertising all over the internet.
3. Tell your potential customers that your ordering system is highly secure. Also, reassure them that you take every effort to protect them.
4. Carry business cards with you wherever you go. Have your web address printed on them. You can hand them out to anyone you meet.
5. Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they'll book you for a show.
6. Join clubs related to your area of business. You could trade leads with other businesses. Learn new ways to run your business and sell your products.
7. Think of a domain name for your web site that's easy to remember. If you can't find a good one left, use your actual birth name.
8. Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click through you get to your web site.
9. Allow your visitors or customers to increase your traffic or sales. Ask them how you can improve your business, web site or product.
10. Team-up with other e-zines that have the same target audience. Combine subscriber bases and then publish one e-zine together to increase subscribers.
Quote of the Day: "Nurture your minds with great thoughts. To believe in the heroic makes heroes." -- Benjamin Disraeli
Warm regards,
-SalesProfitMoneyCustomer
Wednesday, August 29, 2007
Upsell Strategies That Will Increase Your Profits & Customers
Hi Everybody,
As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1250. You tell people they can upgrade to a 17"
monitor for only $150 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits.
1. Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receive the deluxe edition.
2. Money Upsell-You could offer people the rights to sell the product they are buying from your business. You could charge an extra $25 dollars to get the reproduction rights.
3. Discount Upsell-If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount.
As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1250. You tell people they can upgrade to a 17"
monitor for only $150 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits.
1. Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receive the deluxe edition.
2. Money Upsell-You could offer people the rights to sell the product they are buying from your business. You could charge an extra $25 dollars to get the reproduction rights.
3. Discount Upsell-If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount.
4. Time Upsell-If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half off the cover price.
5. Quantity Upsell-This is similar to the discount upsell. The only difference is you increase the discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount.
6. Package Upsell-When you're selling a product you could offer similar products in a package deal. Tell the people the other products are cheaper with the package deal versus purchasing them separately.
7. Affiliate Upsell-When you're selling a product you could offer someone else's product as an upsell. You would have to make a commission on the product in order to profit.
8. Free Upsell-You could offer a free sample or trial of your product (your first sale would be free) and then tell people if they order the full version right now they will get a discount.
9. Extra Upsell-There are many things you could charge extra for at the time of sale. It could be gift wrapping, imprinting, custom designs, etc.
10. Extended Upsell-If your product comes with a warranty, you could ask people if they would like to extend the warranty one more year for only $35.
In conclusion, you can use one or all these strategies to increase your profits at the point of sale. Don't be afraid to use your imagination to come up with other upsell strategies.
Quote of the Day: "Knowledge is more than equivalent to force." -- Samuel Johnson
Warm regards,
Sunday, August 26, 2007
Ways To Intensify Your Sales
Hi Everybody,
1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
2. Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.
3. Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.
4. Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.
5. Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site".
6. Make your testimonials more powerful. You can include pictures, hand written signatures and contact information with each testimonial.
7. Up-sell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc.
8. Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits.
9. Use permission marketing to increase your sales. You simply ask people to sign-up to your e-mailing list. They'll already be interested in messages or ads.
10. Provide a privacy statement and all your contact information on every page of your web site. This'll persuade your visitors and prospects to trust you.
Quote of the Day: "In every man there is something wherein I may learn of him, and in that I am his pupil." -- Ralph Waldo Emerson
Warm regards,
-SalesProfitMoneyCustomer
1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
2. Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.
3. Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.
4. Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.
5. Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site".
6. Make your testimonials more powerful. You can include pictures, hand written signatures and contact information with each testimonial.
7. Up-sell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc.
8. Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits.
9. Use permission marketing to increase your sales. You simply ask people to sign-up to your e-mailing list. They'll already be interested in messages or ads.
10. Provide a privacy statement and all your contact information on every page of your web site. This'll persuade your visitors and prospects to trust you.
Quote of the Day: "In every man there is something wherein I may learn of him, and in that I am his pupil." -- Ralph Waldo Emerson
Warm regards,
-SalesProfitMoneyCustomer
Subscribe to:
Posts (Atom)
