Steps to Irresistible Email Copy Every Time

MARKETING STRATEGIES THAT EMPOWER SUCCESS - 8 Steps to Irresistible Email Copy Every Time


Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?

Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?


Step #2 - A GREAT SUBJECT IS YOUR OBJECT

Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers.

Here`s an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)


Step #3 - WHAT`S IN IT FOR THEM?

Sit down and write every conceivable benefit your product has. Don`t know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic...logic justifies emotion... emotion drives sales.

Here`s a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT`S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they`ll feel. Tell them how their peers will respect them more.


Step #4 - AN EMOTIONAL APPEAL

When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.

Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.


Step #5 - A NAME YOU CAN TRUST

To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.

How do you do that? Here are three ways you can build credibility with the readers of your sales letter:

- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.


Step #6 - A GUARANTEE

Nowadays, trying to sell without some type of guarantee is a losing proposition. You`ve got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they`ll trust your offer knowing that you stand behind it.

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here`s an interesting fact: The longer the time period, the fewer returns you`ll have! It`s human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they`ll put it off or forget about the refund altogether.


Step #7 - DON`T FORGET TO ASK

It happens all the time. Someone makes a fantastic sales presentation, and then doesn`t close the deal because he/she didn`t clearly ask for the order or made the process confusing rather than simple.

- From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You`re talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.


Step #8 - THE EYES HAVE IT

It`s a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.

The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.

-SalesProfitMoneyCustomer

SELL LESS TO SELL MORE

MARKETING STRATEGIES THAT EMPOWER SUCCESS - SELL LESS TO SELL MORE


Instead of getting tunnel-vision and only seeing the short-term goal of the right-now sale, remember that your email messages are an important way for you to build a RELATIONSHIP with a consumer based on your HONESTY AND SERVICE.

Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.


RELATIONSHIP COUNSELING:

Your first few email sales letters may prove to be the most effective if they`re written in a warm, helpful, let`s-be-business-friends "voice."


GIVE THE PEOPLE WHAT THEY WANT:

In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting "the library" or perhaps watching public television rather than tuning into the Home Shopping Network.

Most people are on the Internet looking for information - not waiting to be sold. People don`t want to be pitched to every day with a "you`d better buy it now" message.

So don`t be a salesperson. Be Miss Information (okay, Ms.Information definitely sounds better) or Mr. Answerman. After you become a trusted resource, it`s easy to become a trusted source.


TIME IS OF THE ESSENCE:

Lasting relationships don`t happen overnight...they`re built over time. Your sales letters should be crafted in a way that slowly, but surely convinces your prospects that you`re someone with whom they`d like to do business. After you`ve laid a foundation -- made them happy with what you`ve given them as a gift, demonstrated your knowledge, etc. -- you`ll have plenty of time to build a case for buying from you.


THE E-LIST:

Once your prospects have gotten to know you through your entire series of pre-written (but valuable) communications...after you`ve built trust in the relationship and gradually exposed consumers to the benefits of your product or service...you can "graduate" them into your "real time" ezine list.

Obviously, you can`t include a time-dependent message in your pre-written letter series. People are opting in to your list 365 days a year and you can`t risk that they`ll receive a "Season`s Greetings" message in the middle of June.

BUT, when you`ve exhausted the appeal of your letter series, the people on your email list can become your ezine list. Then you can send a Valentine`s message in February, a "Happy Birthday, America" message in July, etc.


TO KNOW YOU IS TO LOVE YOU:

You can influence people when they know you, like you, and trust you. Ongoing timely communications means you can continue to build rapport with the people on your list, and you can be sure that if they TRUST you, they`ll be open to BUYING from you.


-SalesProfitMoneyCustomer

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Rules for Effective Email Marketing

Hi Everybody,

MARKETING STRATEGIES THAT EMPOWER SUCCESS - "Essential Rules for Effective Email Marketing"

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)

Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

RULE 1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.

Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two easons that "less is more":

- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse - unappealing.


RULE 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard.


RULE 3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)

Warm Regards,
-SalesProfitMoneyCustomer

Ways To Intensify Your Sales

Hi Everybody,

1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.


2. Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.


3. Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.


4. Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.


5. Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site".


6. Make your testimonials more powerful. You can include pictures, hand written signatures and contact information with each testimonial.


7. Up-sell to all your customers. You could sell add-on products, deluxe products, extra parts, related products, add-on services, etc.


8. Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits.


9. Use permission marketing to increase your sales. You simply ask people to sign-up to your e-mailing list. They'll already be interested in messages or ads.


10. Provide a privacy statement and all your contact information on every page of your web site. This'll persuade your visitors and prospects to trust you.

Quote of the Day: "In every man there is something wherein I may learn of him, and in that I am his pupil." -- Ralph Waldo Emerson

Warm regards,
-SalesProfitMoneyCustomer

Strategic Ways To Maximize Your Profits

Hi Everybody,

1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.

2. Make your visitors feel comfortable at your website. Give them your main business address, your visitors may not trust you if you're using a P.O. box.

3. Include a FAQ (Frequently Asked Questions) on your web site or via e-mail on an auto responder. This will give your customers an extra convenience without having to contact you.

4. Buy advertising space on discussion board websites. They are usually arranged by subject; that makes them highly targeted.

5. Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention.Submit it to free e-zine directories on the internet.

6. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.

7. Convert your web site and free e-mail news letter into different languages. This will increase your over-all target market.

8. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letterswith extra spaces, add in text symbols, etc.

9. Remember your customer is always right, evenif they are not. Resolve all conflicts quickly andpainlessly. They are the lifeblood of your business.

10. Create a bond with your visitors by bringing uplikes or dislikes you have in common with them inyour ad copy. Just make sure you do your research.

Quote of the Day: "There is surely a future hope for you, and your hope will not be cut off." -- Proverbs

Warm regards,
-SalesProfitMoneyCustomer