The Truth About Direct Email & Email Lists

MARKETING STRATEGIES THAT EMPOWER SUCCESS - The Truth About Direct Email & Email Lists

What you`re about to learn will save you time, money, and frustration.

The Truth About Direct Email & Email Lists - What`s Unsafe

Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast. When you send an UNSOLICITED EMAIL to someone -- when you invite yourself into someone`s emailbox without invitation or permission -- that`s called SPAM.

If the people receiving your messages have no interest in your offer, or they simply don`t know you and don`t want to know you, chances are they`re tossing your message into the trash bin and you`re tossing your marketing dollars down the toilet. Sending spam -- and that`s exactly how your unsolicited message will be reviewed, regardless of the value of your offer -- gives your business a black eye and damages your reputation...and the "kicker" is: it doesn`t` improve business!


EMAIL ON STEROIDS - BULKING UP IS BAD

Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for only $29.95." Don`t fall for that. You`re only going to get spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet. These addresses and are then sold again and again as "targeted" bulk email.

WARNING: The only "target" here is your money! You MUST stay away from these bulk lists. They`re a waste. Remember that a list that`s advertised as "Targeted" is probably not accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?


BULLSEYE NOT BULL

No legitimate business person would ever send thousands of emails to random people culled from the Internet. Bulk mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You want to do more than hit your target, you want to hit a bullseye on that target. Bulk lists aren`t the answer. When you do a direct email or direct mail campaign to a RESPECTABLE rental list, if the people on the list have never heard of you before (called a COLD LIST), statistically, you`re likely to get a .005% response or
less.

Does this mean that email campaigns are doomed before they start? No at all. As long as you use emails that are safe, you won`t be sorry.

So keep your eyes peeled for your next lesson -- the SAFE way to Email


-SalesProfitMoneyCustomer

MARKETING STRATEGIES - Harnessing the Power of Email Marketing

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Harnessing the Power of Email Marketing


*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)

*A PHONE CALL can cost just as much - or more - than a direct mail piece.

*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.

*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).

Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)

Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."

So what next?

Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.


GIVE `TIL IT HURTS!

If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable - and far more affordable for you - INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!

DRIP, DRIP, DRIP.

You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.

If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)

-SalesProfitMoneyCustomer

Wise Ways to Collect Email Addresses and Build Your

MARKETING STRATEGIES THAT EMPOWER SUCCESS - Wise Ways to Collect Email Addresses and Build YourMailing List

Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?

If the answer is "yes" -- congratulations. Okay, enough motivation and inspiration.

If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY

So how do you capture email addresses?

Following are the wise ways to collect Email Addresses and build your Mailing List

1 - OFFER A FREEBIE: You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.


2 - USE POP-UPS: Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.

Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.


3 - USE POSTCARDS: If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.


4 - SUBSCRIBER BOX ON EVERY PAGE: This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.


5 - CONTESTS: Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.


6 - DISPLAY YOUR AUTORESPONDER ADDRESS: Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.


7 - JUST ASK: If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS!

-SalesProfitMoneyCustomer